WEAR YOUR CONFIDENCE. WALK IT OUT LOUD.

FEATURED THIS WEEK

Confidence isn’t a trend. It’s a lifestyle.

Living boldly. Showing up confidently.


Rooted. Present. Confident.


Limited Quantities Available

GET YOURS NOW

Shop the Favorites” or “Best-Selling Confidence Pieces.

CAJD is for women who want to look put together
while building confidence from the inside out.

Every piece is designed to help you show up bold,
rooted, and unapologetic.

“This brand reminds me who I am every time I put it on.” - Jessica

Faith-Fueled Confidence. Empowered Leadership. Style with Purpose.

I’m Charise, the Founder of CAJD Apparel & More and Charise Empowerment Coaching.

Every product and coaching session I create is designed to uplift, inspire, and ignite confidence from the inside out.

Whether you’re wearing one of our bold statement pieces or joining a confidence coaching program, you’re stepping into a lifestyle of purpose and power. My mission is to help women lead fearlessly in faith, business, and everyday life.

I’ve poured years of experience and faith into developing resources that transform not just how you look, but how you see yourself.

Lead loud. Live bold. Walk in purpose.

Ready to Go Deeper?

Whether you’re seeking confidence coaching, leadership development, or a transformational workshop for your team, the first step is a conversation.

BOOK A DISCOVERY CALLBOOK CHARISE TO SPEAK

Confidence- Build it, Keep it, Spread it, Embrace it, Love it.

Confidence Is a Lifestyle

Confidence isn’t just what you wear.
It’s how you show up, how you lead, and how you live.

Through coaching, speaking, and purpose-driven products, I help individuals and organizations build confidence that lasts.

WORK WITH CHARISEEXPLORE COACHING & SPEAKING